Driving enrolment intention through social media engagement: a study of Vietnamese prospective students

Keyphrases

• Prospective Students 100%
• Vietnamese 100%
• Social Media Engagement 100%
• Enrollment Intention 100%
• Electronic Word-of-mouth 75%
• Perceived Brand Image 75%
• Social Media Platforms 50%
• Brand Image 50%
• Postgraduate Students 25%
• International Students 25%
• Higher Education 25%
• Higher Education Institutions 25%
• Vietnam 25%
• Access to Information 25%
• Higher Education Providers 25%
• Social Media 25%
• Social Media Effects 25%
• Engagement Strategies 25%
• Direct Influence 25%
• International Higher Education 25%
• Exposure to Information 25%

Social Sciences

• Brand Image 100%
• Electronic Word of Mouth 60%
• Media Platform 40%
• Foreign Students 20%