Original language | English |
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Title of host publication | E-Marketing in Developed and Developing Countries: Emerging Practices |
Editors | Hatem El-Gohary, Riyad Eid |
Place of Publication | Pennsylvania |
Publisher | IGI Global |
Pages | 194-213 |
Number of pages | 20 |
Edition | 1 |
ISBN (Print) | 9781466639546 |
Publication status | Published - 2013 |