Economic valuation of cultural heritage sites: a choice modeling approach

Andy Choi, Brent Ritchiea, Franco Papandrea, Jeff Bennett

Research output: Contribution to journalArticlepeer-review

156 Citations (Scopus)


This paper contributes to the knowledge on the economic valuation of cultural heritage sites through a national choice modeling study of Old Parliament House, Australia. The study sought to value marginal changes in several attributes of this site and revealed that only some of them are valued positively: extending the period of temporary exhibitions, hosting various events, and having ‘shop and cafe´ ’ and ‘fine dining’. Advantages of using a mixed logit model are provided and managerial and policy implications are discussed.
Original languageEnglish
Pages (from-to)213-220
Number of pages8
JournalTourism Management
Issue number2
Publication statusPublished - 2010


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