TY - JOUR
T1 - Editorial
T2 - business education in profound disruption
AU - Rosenbaum, Mark Scott
AU - Russell-Bennett, Rebekah
AU - Contreras-Ramírez, Germán
N1 - Publisher Copyright:
© 2021, Emerald Publishing Limited.
PY - 2021/9
Y1 - 2021/9
N2 - Purpose: This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming. Design/methodology/approach: The editorial provides introspection, personal reflections and conceptualization using current literature. Findings: The authors discuss 11 drivers that are influencing graduate business education. These drivers include the demographic cliff, the K-shaped recovery, MBA degrees losing their allure, emergence of two pricing structures, the rise of online universities, certificates and micro-credentials, the massive open online course (MOOC) MBA programs, MOOCs and certification, Grow with Google, Outsourcing MBA instruction and business education relevancy. Research limitations/implications: Traditional university and college graduate business education providers must realize that the educational industry is experiencing a revolutionary disruption and that many universities will fail to meet learners’ expectations for relevant skills and organizational demands for employees who have specific skills for employability. Practical implications: Learners will no longer rely on traditional four-year universities to obtain business skills. Originality/value: This work synthesizes a disparate set of drivers that are affecting all graduate business educational providers.
AB - Purpose: This editorial aims to discuss 11 trends that are driving changes in business education, especially for Master of Business Administration (MBA) curriculum programming. Design/methodology/approach: The editorial provides introspection, personal reflections and conceptualization using current literature. Findings: The authors discuss 11 drivers that are influencing graduate business education. These drivers include the demographic cliff, the K-shaped recovery, MBA degrees losing their allure, emergence of two pricing structures, the rise of online universities, certificates and micro-credentials, the massive open online course (MOOC) MBA programs, MOOCs and certification, Grow with Google, Outsourcing MBA instruction and business education relevancy. Research limitations/implications: Traditional university and college graduate business education providers must realize that the educational industry is experiencing a revolutionary disruption and that many universities will fail to meet learners’ expectations for relevant skills and organizational demands for employees who have specific skills for employability. Practical implications: Learners will no longer rely on traditional four-year universities to obtain business skills. Originality/value: This work synthesizes a disparate set of drivers that are affecting all graduate business educational providers.
KW - Higher education
KW - Professional services
KW - Technology and service
UR - http://www.scopus.com/inward/record.url?scp=85113752264&partnerID=8YFLogxK
U2 - 10.1108/JSM-08-2021-528
DO - 10.1108/JSM-08-2021-528
M3 - Editorial
AN - SCOPUS:85113752264
SN - 0887-6045
VL - 35
SP - 553
EP - 558
JO - Journal of Services Marketing
JF - Journal of Services Marketing
IS - 5
ER -