Editorial: Service marketing for good

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	1-5
Number of pages	5
Journal	Journal of Service Theory and Practice
Volume	36
Issue number	1
DOIs	https://doi.org/10.1108/JSTP-01-2026-479
Publication status	Published - 21 Jan 2026

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title = "Editorial: Service marketing for good",

author = "Sven Tuzovic and J{\"o}rg Finsterwalder and Marjan Aslan",

year = "2026",

month = jan,

day = "21",

doi = "10.1108/JSTP-01-2026-479",

language = "English",

volume = "36",

pages = "1--5",

journal = "Journal of Service Theory and Practice",

issn = "2055-6225",

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number = "1",

}

TY - JOUR

T1 - Editorial

T2 - Service marketing for good

AU - Tuzovic, Sven

AU - Finsterwalder, Jörg

AU - Aslan, Marjan

PY - 2026/1/21

Y1 - 2026/1/21

UR - https://www.scopus.com/pages/publications/105029432671

U2 - 10.1108/JSTP-01-2026-479

DO - 10.1108/JSTP-01-2026-479

M3 - Editorial

AN - SCOPUS:105029432671

SN - 2055-6225

VL - 36

SP - 1

EP - 5

JO - Journal of Service Theory and Practice

JF - Journal of Service Theory and Practice

IS - 1

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