Editorial: taking some novel advice

Research output: Contribution to journalEditorialpeer-review

1 Citation (Scopus)


Purpose: To demonstrate how techniques from creative writing can be used to develop interesting and insightful journal articles. Design/methodology/approach: This paper aims to use the creative writing techniques related to style, theme and character development to offer advice for academic writers. Findings: Authors should venture beyond the conventional writing techniques if they seek to produce a compelling, logical and original article that is appealing to an academic reader. Originality/value: This research offers insight into the writing process for authors to assist them in understanding how to avoid submitting manuscripts that are uninteresting or difficult to read.

Original languageEnglish
Pages (from-to)481-484
Number of pages4
JournalJournal of Services Marketing
Issue number6
Publication statusPublished - 9 Nov 2017
Externally publishedYes


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