Editorial: the importance of the snappy title

Purpose: The purpose of this paper is to demonstrate the role that journal article titles play in engaging the reader. Design/methodology/approach: This paper build on previous commentaries to provide evidence for the role of the title.

 Findings: A snappy title acts as a device to capture attention and generate interest in an article. This is the first step to engaging the reader with the article content. 

Originality/value: This editorial focuses attention on a crucial aspect of an individual’s publication strategy which can easily be overlooked or simply not given sufficient consideration.