Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites

Petra Bouvain, Matthias Muskat, Birgit Muskat

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publication5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]
Place of PublicationWiesbaden, Germany
PublisherSpringer Gabler
Pages21-52
Number of pages32
ISBN (Print)9783834927545
Publication statusPublished - 2010

Cite this

Bouvain, P., Muskat, M., & Muskat, B. (2010). Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites. In 5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing] (pp. 21-52). Wiesbaden, Germany: Springer Gabler.