Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites

Petra Bouvain, Matthias Muskat, Birgit Muskat

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publication5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]
Place of PublicationWiesbaden, Germany
PublisherSpringer Gabler
Pages21-52
Number of pages32
ISBN (Print)9783834927545
Publication statusPublished - 2010

Cite this

Bouvain, P., Muskat, M., & Muskat, B. (2010). Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites. In 5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing] (pp. 21-52). Wiesbaden, Germany: Springer Gabler.
Bouvain, Petra ; Muskat, Matthias ; Muskat, Birgit. / Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites. 5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]. Wiesbaden, Germany : Springer Gabler, 2010. pp. 21-52
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Bouvain, P, Muskat, M & Muskat, B 2010, Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites. in 5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]. Springer Gabler, Wiesbaden, Germany, pp. 21-52.

Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites. / Bouvain, Petra; Muskat, Matthias; Muskat, Birgit.

5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]. Wiesbaden, Germany : Springer Gabler, 2010. p. 21-52.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites

AU - Bouvain, Petra

AU - Muskat, Matthias

AU - Muskat, Birgit

PY - 2010

Y1 - 2010

M3 - Conference contribution

SN - 9783834927545

SP - 21

EP - 52

BT - 5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]

PB - Springer Gabler

CY - Wiesbaden, Germany

ER -

Bouvain P, Muskat M, Muskat B. Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites. In 5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]. Wiesbaden, Germany: Springer Gabler. 2010. p. 21-52