Electronic word-of-mouth amplified - An exploration of hotel customer feedback websites

Petra Bouvain, Matthias Muskat, Birgit Muskat

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publication5. Wissenschaftlichen interdisziplinärer Kongress für Dialogmarketing [5th Interdisciplinary Scientific Congress of Dialogue Marketing]
    Place of PublicationWiesbaden, Germany
    PublisherSpringer Gabler
    Number of pages32
    ISBN (Print)9783834927545
    Publication statusPublished - 2010

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