Emotions in organization-public relationships: Proposing a new determinant

Birgit MUSKAT

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Emotions have been left largely out of debate over the indicators that make up organization–public relationship (OPR) frameworks. This exploratory study analyses the importance of emotions in OPR. Results show that emotions are highly influential in this relationship. On these grounds, the paper suggests expanding existing conceptual analyses of OPR to include emotions.
Original languageEnglish
Pages (from-to)832-834
Number of pages3
JournalPublic Relations Review
Volume40
Issue number5
DOIs
Publication statusPublished - 2014

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