Emotions in organization-public relationships: Proposing a new determinant

Birgit MUSKAT

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)

    Abstract

    Emotions have been left largely out of debate over the indicators that make up organization–public relationship (OPR) frameworks. This exploratory study analyses the importance of emotions in OPR. Results show that emotions are highly influential in this relationship. On these grounds, the paper suggests expanding existing conceptual analyses of OPR to include emotions.
    Original languageEnglish
    Pages (from-to)832-834
    Number of pages3
    JournalPublic Relations Review
    Volume40
    Issue number5
    DOIs
    Publication statusPublished - 1 Dec 2014

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