Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia

Robert Fitzgerald, John Spriggs, Nou Keosothea

Research output: Contribution to journalArticlepeer-review

27 Downloads (Pure)

Abstract

This paper reports on a pilot project that was undertaken in 2006 to develop the use of SMS technology to enhance communication in agricultural value chains in Cambodia. The project worked closely with farmers, traders, silo managers and Ministry of Commerce officials to develop an electronic marketing communication system (EMCS) based on text messaging. The EMCS demonstrated a successful proof-of-concept and showed SMS as a robust and cost-effective technology. Future projects will explore the wider scale implementation of this SMS system in Cambodia and address the broader issues of cost, training and user literacy levels
Original languageEnglish
Pages (from-to)72-83
Number of pages12
JournalInternational Journal of Continuing Engineering Education
Volume20
Issue number1
DOIs
Publication statusPublished - 2010

Fingerprint

Dive into the research topics of 'Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia'. Together they form a unique fingerprint.

Cite this