Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia

Robert Fitzgerald, John Spriggs, Nou Keosothea

    Research output: Contribution to journalArticle

    Abstract

    This paper reports on a pilot project that was undertaken in 2006 to develop the use of SMS technology to enhance communication in agricultural value chains in Cambodia. The project worked closely with farmers, traders, silo managers and Ministry of Commerce officials to develop an electronic marketing communication system (EMCS) based on text messaging. The EMCS demonstrated a successful proof-of-concept and showed SMS as a robust and cost-effective technology. Future projects will explore the wider scale implementation of this SMS system in Cambodia and address the broader issues of cost, training and user literacy levels
    Original languageEnglish
    Pages (from-to)72-83
    Number of pages12
    JournalInternational Journal of Continuing Engineering Education
    Volume20
    Issue number1
    DOIs
    Publication statusPublished - 2010

    Fingerprint

    SMS
    value chain
    Cambodia
    Developing countries
    Marketing
    Communication systems
    communications
    Text messaging
    developing country
    communication system
    Communication
    marketing
    electronics
    Costs
    Managers
    pilot project
    costs
    commerce
    ministry
    farmer

    Cite this

    @article{5b69a5ccd254422fb5c4582cac79a63f,
    title = "Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia",
    abstract = "This paper reports on a pilot project that was undertaken in 2006 to develop the use of SMS technology to enhance communication in agricultural value chains in Cambodia. The project worked closely with farmers, traders, silo managers and Ministry of Commerce officials to develop an electronic marketing communication system (EMCS) based on text messaging. The EMCS demonstrated a successful proof-of-concept and showed SMS as a robust and cost-effective technology. Future projects will explore the wider scale implementation of this SMS system in Cambodia and address the broader issues of cost, training and user literacy levels",
    author = "Robert Fitzgerald and John Spriggs and Nou Keosothea",
    year = "2010",
    doi = "10.1504/IJCEELL.2010.031649",
    language = "English",
    volume = "20",
    pages = "72--83",
    journal = "International Journal of Continuing Engineering Education",
    issn = "0957-4344",
    publisher = "Inderscience Enterprises Ltd.",
    number = "1",

    }

    Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia. / Fitzgerald, Robert; Spriggs, John; Keosothea, Nou.

    In: International Journal of Continuing Engineering Education, Vol. 20, No. 1, 2010, p. 72-83.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia

    AU - Fitzgerald, Robert

    AU - Spriggs, John

    AU - Keosothea, Nou

    PY - 2010

    Y1 - 2010

    N2 - This paper reports on a pilot project that was undertaken in 2006 to develop the use of SMS technology to enhance communication in agricultural value chains in Cambodia. The project worked closely with farmers, traders, silo managers and Ministry of Commerce officials to develop an electronic marketing communication system (EMCS) based on text messaging. The EMCS demonstrated a successful proof-of-concept and showed SMS as a robust and cost-effective technology. Future projects will explore the wider scale implementation of this SMS system in Cambodia and address the broader issues of cost, training and user literacy levels

    AB - This paper reports on a pilot project that was undertaken in 2006 to develop the use of SMS technology to enhance communication in agricultural value chains in Cambodia. The project worked closely with farmers, traders, silo managers and Ministry of Commerce officials to develop an electronic marketing communication system (EMCS) based on text messaging. The EMCS demonstrated a successful proof-of-concept and showed SMS as a robust and cost-effective technology. Future projects will explore the wider scale implementation of this SMS system in Cambodia and address the broader issues of cost, training and user literacy levels

    U2 - 10.1504/IJCEELL.2010.031649

    DO - 10.1504/IJCEELL.2010.031649

    M3 - Article

    VL - 20

    SP - 72

    EP - 83

    JO - International Journal of Continuing Engineering Education

    JF - International Journal of Continuing Engineering Education

    SN - 0957-4344

    IS - 1

    ER -