Enhancing online fashion retail: The quest for the perfect fit

Alessandra Vecchi, Fanke PENG, Mouhannad Al -Sayegh, Susan Hamilton

Research output: A Conference proceeding or a Chapter in BookChapter

1 Citation (Scopus)

Abstract

This chapter broadly describes the e-Size project and presents the preliminary results of its first pilot test-an exploratory survey administered to a convenience sample of customers in an attempt to establish whether the integration of a size recommendation application into a menswear fashion retail website was successful by verifying the size recommendations made by the application and to assess the user experience of the application in order to determine its suitability for live user testing on the retailer’s website. From the preliminary findings, it emerges that all participants found the size recommendation application easy to use. The majority of participants received the correct size recommendation from the application and would be willing to use the application due to its helpfulness in providing a size recommendation when shopping online; however, users’ personal style and fit preference are important factors, irrespective of the size that fits them correctly. By integrating additional garment and fit information into the application, retailers can ensure that every user will be able to receive a tailored recommendation that meets both their size and personal style preferences
Original languageEnglish
Title of host publicationTechnological Challenges and Management
Subtitle of host publicationMatching Human and Business Needs
EditorsCarolina Machado, J. Paulo Davim
Place of PublicationBoca Raton, USA
PublisherCRC Press
Chapter7
Pages125-144
Number of pages20
Edition1
ISBN (Electronic)9781498788137
ISBN (Print)9781482261011
DOIs
Publication statusPublished - 2016

Publication series

NameManufacturing Design and Technology
PublisherCRC Press Taylor and Francis Group

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  • Cite this

    Vecchi, A., PENG, F., Al -Sayegh, M., & Hamilton, S. (2016). Enhancing online fashion retail: The quest for the perfect fit. In C. Machado, & J. P. Davim (Eds.), Technological Challenges and Management: Matching Human and Business Needs (1 ed., pp. 125-144). (Manufacturing Design and Technology). CRC Press. https://doi.org/10.1201/b19570