This study investigated the effectiveness of a 6-week cognitive-behavioural group intervention in promoting the development of positive body image. The study also examined if, in accordance with the objectification theory, participants who reported higher levels of body shame would (i) report higher levels of body dissatisfaction, and (ii) demonstrate less improvement in response to the Positive Bodies program. Fifty-two women aged 17-54 years completed self-report measures of self-esteem, body area satisfaction, body image quality of life, body shame and self-surveillance at the commencement and conclusion of the program. The results provided preliminary support for the overall effectiveness of the program. Contrary to predictions, higher body shame was associated with greater improvements in indicators of body image over time. Further comparisons with a control or treatment comparison group are required; however, the results support benefits for individuals with body dissatisfaction, particularly those reporting higher levels of body shame.