Enhancing Public Communication in South Korea Insights from the UK’s GCS and Expert Perspectives

This study investigates the current status of public communication in South Korea and the United Kingdom, aiming to offer insights for the development of Korean publication communication. We analysed local policies and initiatives in both countries and conducted interviews with 18 public communication experts in South Korea. Our findings reveal a stark contrast in approaches between the two nations.

The UK’s Government Communications Service (GCS) focuses on social diversity and maintaining consistent communication by establishing pertinent organizations and refining processes On the other hand, South Korea’s public communication is
frequently disrupted by government turnover, leading to frequent changes in institutional affiliation, establishments, and shifts in work scope, thereby hindering consistent public communications. The interviews highlight the need for a unified direction in public communication, adequate funding, and the establishment of
expert resources in South Korea. Recommendations to enhance South Korea’s public communications include the creation of a detailed manual, adopting a consulting role, implementing data-driven operation, and developing performance indicators. and providing related training and establishing a centralized overseeing body.