Establishing the Means to Navigate the Unknown

This chapter establishes how to encounter and navigate the unknown and its uncertainties. It details an experiential journey of enterprise development and building towards determining a problem in all its nuances, that represents opportunity as well as a means by which to understand the market and its environmental particularities. The journey of this discovery is detailed, and the emergence of a framework is derived from the endeavour, and its research data, towards a new mode of engaging with the market and a range of tangibles and intangibles. The emergent framework entitled parabolic scramble is shown to be instructional and assistant for the screen content creator engaged in entrepreneurial activity, with a need for flexibility and an understanding of how to deal with path dependency, and alternative strategies to dealing with the unknown or uncertain.