Evaluation of social marketing communication in a disaster recovery organisation

George Bell, Ali Quazi, Peter Clayton

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC Papers
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Pages1-7
Number of pages7
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10

Cite this

Bell, G., Quazi, A., & Clayton, P. (2010). Evaluation of social marketing communication in a disaster recovery organisation. In ANZMAC Papers (pp. 1-7). Christchurch, New Zealand: University of Canterbury.
Bell, George ; Quazi, Ali ; Clayton, Peter. / Evaluation of social marketing communication in a disaster recovery organisation. ANZMAC Papers. Christchurch, New Zealand : University of Canterbury, 2010. pp. 1-7
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title = "Evaluation of social marketing communication in a disaster recovery organisation",
author = "George Bell and Ali Quazi and Peter Clayton",
year = "2010",
language = "English",
isbn = "9780473178208",
pages = "1--7",
booktitle = "ANZMAC Papers",
publisher = "University of Canterbury",
address = "New Zealand",

}

Bell, G, Quazi, A & Clayton, P 2010, Evaluation of social marketing communication in a disaster recovery organisation. in ANZMAC Papers. University of Canterbury, Christchurch, New Zealand, pp. 1-7, Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less, Christchurch, New Zealand, 29/11/10.

Evaluation of social marketing communication in a disaster recovery organisation. / Bell, George; Quazi, Ali; Clayton, Peter.

ANZMAC Papers. Christchurch, New Zealand : University of Canterbury, 2010. p. 1-7.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Evaluation of social marketing communication in a disaster recovery organisation

AU - Bell, George

AU - Quazi, Ali

AU - Clayton, Peter

PY - 2010

Y1 - 2010

M3 - Conference contribution

SN - 9780473178208

SP - 1

EP - 7

BT - ANZMAC Papers

PB - University of Canterbury

CY - Christchurch, New Zealand

ER -

Bell G, Quazi A, Clayton P. Evaluation of social marketing communication in a disaster recovery organisation. In ANZMAC Papers. Christchurch, New Zealand: University of Canterbury. 2010. p. 1-7