@inproceedings{535e7500f6ad4397bffe4e12599c710a,
title = "Evaluation of social marketing communication in a disaster recovery organisation",
author = "George Bell and Ali Quazi and Peter Clayton",
year = "2010",
language = "English",
isbn = "9780473178208",
pages = "1--7",
booktitle = "ANZMAC Papers",
publisher = "University of Canterbury",
address = "New Zealand",
note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less ; Conference date: 29-11-2010 Through 01-12-2010",
}