Evaluation of social marketing communication in a disaster recovery organisation

George Bell, Ali Quazi, Peter Clayton

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC Papers
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Pages1-7
Number of pages7
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10

Cite this

Bell, G., Quazi, A., & Clayton, P. (2010). Evaluation of social marketing communication in a disaster recovery organisation. In ANZMAC Papers (pp. 1-7). Christchurch, New Zealand: University of Canterbury.