Evaluation of social marketing communication in a disaster recovery organisation

George Bell; Ali Quazi; Peter Clayton

Evaluation of social marketing communication in a disaster recovery organisation

George Bell
, Ali Quazi
, Peter Clayton

Canberra Business School

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC Papers
Place of Publication	Christchurch, New Zealand
Publisher	University of Canterbury
Pages	1-7
Number of pages	7
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
Country/Territory	New Zealand
City	Christchurch
Period	29/11/10 → 1/12/10

Access to Document

http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00426.pdf

Cite this

@inproceedings{535e7500f6ad4397bffe4e12599c710a,

title = "Evaluation of social marketing communication in a disaster recovery organisation",

author = "George Bell and Ali Quazi and Peter Clayton",

year = "2010",

language = "English",

isbn = "9780473178208",

pages = "1--7",

booktitle = "ANZMAC Papers",

publisher = "University of Canterbury",

address = "New Zealand",

note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less ; Conference date: 29-11-2010 Through 01-12-2010",

}

Bell, G, Quazi, A & Clayton, P 2010, Evaluation of social marketing communication in a disaster recovery organisation. in ANZMAC Papers. University of Canterbury, Christchurch, New Zealand, pp. 1-7, Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less, Christchurch, New Zealand, 29/11/10. <http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00426.pdf>

TY - GEN

T1 - Evaluation of social marketing communication in a disaster recovery organisation

AU - Bell, George

AU - Quazi, Ali

AU - Clayton, Peter

PY - 2010

Y1 - 2010

M3 - Conference contribution

SN - 9780473178208

SP - 1

EP - 7

BT - ANZMAC Papers

PB - University of Canterbury

CY - Christchurch, New Zealand

T2 - Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less

Y2 - 29 November 2010 through 1 December 2010

ER -