Examining Relationship Marketing in Cyberspace

Byron Keating, Robert Rugimbana, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationMarketing Across Borders and Boundaries: Understanding Cross-Functional and Interdisciplinary Interfaces Within an Increasingly Global Environment
Place of PublicationPerth
PublisherPerth
Pages1-1
Number of pages1
Publication statusPublished - 2003
Externally publishedYes
EventMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, - Perth, Australia
Duration: 1 Jan 2003 → …

Conference

ConferenceMarketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment,
CountryAustralia
CityPerth
Period1/01/03 → …

Cite this

Keating, B., Rugimbana, R., & Quazi, A. (2003). Examining Relationship Marketing in Cyberspace. In Marketing Across Borders and Boundaries: Understanding Cross-Functional and Interdisciplinary Interfaces Within an Increasingly Global Environment (pp. 1-1). Perth.