Exploring Experiences and Practices of Contemporary Vegans in Australia: A Qualitative Study

Aim: The aim of this study was to explore the motivations, experiences and strategies adopted by adult vegans, in order to identify ways to support others to adopt plant-based eating dietary patterns. Methods: An interpretive approach was used to conduct semi-structured, qualitative interviews with 18 Australian vegan adults (11 female and 7 male). Participants were eligible if they had followed a vegan diet for 12 months or more. Interviews were interpreted using thematic analysis. Results: Motivations for adopting a vegan diet are driven by a reinforcing interplay between ethical, environmental, health and personal concerns. Transitioning to a vegan diet presents practical challenges. However, these are perceived as being relatively easy to overcome. Long-term adherence to a vegan diet is challenged by interpersonal relationships, cultural and social pressures. Conclusions: Nutrition interventions supporting individuals to adopt plant-based dietary patterns are more likely to be successful if compelling benefits are articulated and reinforced. Quality information about overcoming practical challenges is required. However, long-term adherence is more likely if psychosocial resilience is supported.