소비자 맞춤형 스마트폰 광고의 수용의도 결정요인 연구

Translated title of the contribution: Exploring the Determinants of Smartphone Users’ Acceptance of Personalized Advertisements

Jeong-Ki Lee, Kyoung Soo Kang, Yoonmo SANG

Research output: Contribution to journalArticlepeer-review

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Business & Economics