Extending Service Dominant Logic: Proposition, Lexicon and Framework

Tom Chen

Extending Service Dominant Logic: Proposition, Lexicon and Framework

Research output: Contribution to conference (non-published works) › Paper

Abstract

Under Goods-Dominant logic (G-D logic), the meaning of value refers to value-in exchange, such that marketing is seen as a process of “exchange of units of output”, and “exchange of output embedded with value” (Vargo and Lusch, 2006a, p. 48). The relationship is an exchange between a supplier and its customer. The following figure illustrates a value-inexchange based relationship: A supplier creates value-in-exchange for a customer.

Original language	English
Pages	1-27
Number of pages	27
Publication status	Published - 2011
Externally published	Yes
Event	Naples Forum on Service - Capri, Capri, Italy Duration: 14 Jun 2011 → 17 Jun 2011 http://www.naplesforumonservice.it/public/index.php?node=37&nm=2011+Naples+Forum

Other

Other	Naples Forum on Service
Country/Territory	Italy
City	Capri
Period	14/06/11 → 17/06/11
Internet address	http://www.naplesforumonservice.it/public/index.php?node=37&nm=2011+Naples+Forum

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http://www.naplesforumonservice.it/uploads//files/Chen%20Extending%20Service%20Dominant%20Logic%20Proposition%2C%20Lexicon%20and%20Framework.pdf

Cite this

@conference{1a7622455d1d45e58498c18d02487dfa,

title = "Extending Service Dominant Logic: Proposition, Lexicon and Framework",

abstract = "Under Goods-Dominant logic (G-D logic), the meaning of value refers to value-in exchange, such that marketing is seen as a process of “exchange of units of output”, and “exchange of output embedded with value” (Vargo and Lusch, 2006a, p. 48). The relationship is an exchange between a supplier and its customer. The following figure illustrates a value-inexchange based relationship: A supplier creates value-in-exchange for a customer.",

keywords = "Service-Dominant logic, Conceptual framework",

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year = "2011",

language = "English",

pages = "1--27",

note = "Naples Forum on Service ; Conference date: 14-06-2011 Through 17-06-2011",

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T1 - Extending Service Dominant Logic: Proposition, Lexicon and Framework

AU - Chen, Tom

PY - 2011

Y1 - 2011

N2 - Under Goods-Dominant logic (G-D logic), the meaning of value refers to value-in exchange, such that marketing is seen as a process of “exchange of units of output”, and “exchange of output embedded with value” (Vargo and Lusch, 2006a, p. 48). The relationship is an exchange between a supplier and its customer. The following figure illustrates a value-inexchange based relationship: A supplier creates value-in-exchange for a customer.

AB - Under Goods-Dominant logic (G-D logic), the meaning of value refers to value-in exchange, such that marketing is seen as a process of “exchange of units of output”, and “exchange of output embedded with value” (Vargo and Lusch, 2006a, p. 48). The relationship is an exchange between a supplier and its customer. The following figure illustrates a value-inexchange based relationship: A supplier creates value-in-exchange for a customer.

KW - Service-Dominant logic

KW - Conceptual framework

UR - http://www.naplesforumonservice.it/public/index.php?node=64&nm=Proceedings+of+the+2011+Forum

UR - http://www.naplesforumonservice.it/uploads/Capri_Program_10June11.pdf

M3 - Paper

SP - 1

EP - 27

T2 - Naples Forum on Service

Y2 - 14 June 2011 through 17 June 2011

ER -

Extending Service Dominant Logic: Proposition, Lexicon and Framework

Abstract

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