Under Goods-Dominant logic (G-D logic), the meaning of value refers to value-in exchange, such that marketing is seen as a process of “exchange of units of output”, and “exchange of output embedded with value” (Vargo and Lusch, 2006a, p. 48). The relationship is an exchange between a supplier and its customer. The following figure illustrates a value-inexchange based relationship: A supplier creates value-in-exchange for a customer.
|Number of pages||27|
|Publication status||Published - 2011|
|Event||Naples Forum on Service - Capri, Capri, Italy|
Duration: 14 Jun 2011 → 17 Jun 2011
|Other||Naples Forum on Service|
|Period||14/06/11 → 17/06/11|