Extending Service Dominant Logic: Proposition, Lexicon and Framework

Research output: Contribution to conference (non-published works)Paper

Abstract

Under Goods-Dominant logic (G-D logic), the meaning of value refers to value-in exchange, such that marketing is seen as a process of “exchange of units of output”, and “exchange of output embedded with value” (Vargo and Lusch, 2006a, p. 48). The relationship is an exchange between a supplier and its customer. The following figure illustrates a value-inexchange based relationship: A supplier creates value-in-exchange for a customer.
Original languageEnglish
Pages1-27
Number of pages27
Publication statusPublished - 2011
Externally publishedYes
EventNaples Forum on Service - Capri, Capri, Italy
Duration: 14 Jun 201117 Jun 2011
http://www.naplesforumonservice.it/public/index.php?node=37&nm=2011+Naples+Forum

Other

OtherNaples Forum on Service
CountryItaly
CityCapri
Period14/06/1117/06/11
Internet address

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