TY - GEN
T1 - Factors Affecting Consumer Behaviour during COVID-19:A Case Study in Bangladesh
AU - Shahriar, Farhan
AU - Mohammadian, Masoud
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - Customer shopping behaviour has changed and people are becoming used to accessing, using and adapting to online shopping rather than visiting stores physically due to COVID-19 restrictions. It is not known how long the trend will last but it can be observed that there will be changes in current and future models in almost every business around the world. According to the 'Motivation-need theory' (1943), every individual considers five (5) key elements to fulfil their needs. It includes physiological survival, safety, love, esteem, and self-actualization. The big question is why consumers act differently during the global pandemic, which does not support Maslow's 'Motivation-need theory'. It might be the panic situation all over the world, frustration of losing jobs, mental stress while isolated and many other factors that are making consumers act differently while shopping from e-commerce or different social media platform. This research study aims to examine the factors affecting consumer behaviour toward online purchasing during COVID-19 in Bangladesh. .
AB - Customer shopping behaviour has changed and people are becoming used to accessing, using and adapting to online shopping rather than visiting stores physically due to COVID-19 restrictions. It is not known how long the trend will last but it can be observed that there will be changes in current and future models in almost every business around the world. According to the 'Motivation-need theory' (1943), every individual considers five (5) key elements to fulfil their needs. It includes physiological survival, safety, love, esteem, and self-actualization. The big question is why consumers act differently during the global pandemic, which does not support Maslow's 'Motivation-need theory'. It might be the panic situation all over the world, frustration of losing jobs, mental stress while isolated and many other factors that are making consumers act differently while shopping from e-commerce or different social media platform. This research study aims to examine the factors affecting consumer behaviour toward online purchasing during COVID-19 in Bangladesh. .
KW - ICT
KW - Information science
KW - Online fraud
KW - Privacy
KW - Social media
UR - http://www.scopus.com/inward/record.url?scp=85159415260&partnerID=8YFLogxK
UR - https://ieeexplore.ieee.org/xpl/conhome/10111836/proceeding
U2 - 10.1109/ISCON57294.2023.10112165
DO - 10.1109/ISCON57294.2023.10112165
M3 - Conference contribution
AN - SCOPUS:85159415260
T3 - 2023 6th International Conference on Information Systems and Computer Networks, ISCON 2023
SP - 1
EP - 7
BT - 2023 6th International Conference on Information Systems and Computer Networks, ISCON 2023
PB - IEEE, Institute of Electrical and Electronics Engineers
T2 - 6th International Conference on Information Systems and Computer Networks, ISCON 2023
Y2 - 3 March 2023 through 4 March 2023
ER -
