Abstract
This paper empirically explores the motivational factors for small and medium enterprises (SMEs) to engage in corporate social responsibility (CSR) practices. A structured questionnaire was used to collect data from members of the Hunter Business Chamber, resulting in 122 usable responses. Exploratory factor analysis identified four underlying dimensions in the CSR motivation of SME managers. Four motivational dimensions emerged that reflected themes ranging from caring for the customer and society to the financial self-interest of SMEs. These findings corroborate the previous findings of Quazi and O’Brien (2000) and have important managerial implications for SMEs. SME managers are motivated towards CSR for the profit viability and growth of their businesses whilst also caring for customers and the community. Limitations and areas for further research are also discussed
Original language | English |
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Title of host publication | 3Rs: Reputation, Responsibility Relevance |
Subtitle of host publication | Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007) |
Editors | Maree Thyne, Kenneth R. Deans |
Place of Publication | New Zealand |
Publisher | Australian and New Zealand Marketing Academy |
Pages | 2367-2374 |
Number of pages | 7 |
ISBN (Print) | 9781877156299 |
Publication status | Published - 2007 |
Externally published | Yes |
Event | 3Rs: Reputation, Responsibility & Relevance: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007) - Dunedin, Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 |
Conference
Conference | 3Rs: Reputation, Responsibility & Relevance |
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Abbreviated title | ANZMAC 2007 |
Country/Territory | New Zealand |
City | Dunedin |
Period | 3/12/07 → 5/12/07 |