Factors affecting SMEs motivations for corporate social responsibility

Gary Mankelow, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

This paper empirically explores the motivational factors for small and medium enterprises (SMEs) to engage in corporate social responsibility (CSR) practices. A structured questionnaire was used to collect data from members of the Hunter Business Chamber, resulting in 122 usable responses. Exploratory factor analysis identified four underlying dimensions in the CSR motivation of SME managers. Four motivational dimensions emerged that reflected themes ranging from caring for the customer and society to the financial self-interest of SMEs. These findings corroborate the previous findings of Quazi and O’Brien (2000) and have important managerial implications for SMEs. SME managers are motivated towards CSR for the profit viability and growth of their businesses whilst also caring for customers and the community. Limitations and areas for further research are also discussed
Original languageEnglish
Title of host publication3Rs: Reputation, Responsibility Relevance
Subtitle of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007)
EditorsMaree Thyne, Kenneth R. Deans
Place of PublicationNew Zealand
PublisherAustralian and New Zealand Marketing Academy
Pages2367-2374
Number of pages7
ISBN (Print)9781877156299
Publication statusPublished - 2007
Externally publishedYes
Event3Rs: Reputation, Responsibility & Relevance: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007) - Dunedin, Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007

Conference

Conference3Rs: Reputation, Responsibility & Relevance
Abbreviated titleANZMAC 2007
CountryNew Zealand
CityDunedin
Period3/12/075/12/07

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