Failures in Organisational Leadership and Brand Management - a case of the automotive industry

Petra Bouvain, Ali Quazi

Research output: Non-textual formPerformance

Original languageEnglish
Place of PublicationBarcelona
PublisherEABIS
Publication statusPublished - 2009

Cite this

@misc{add89add07bd41d3bbb5844103f17acf,
title = "Failures in Organisational Leadership and Brand Management - a case of the automotive industry",
author = "Petra Bouvain and Ali Quazi",
year = "2009",
language = "English",
publisher = "EABIS",

}

Failures in Organisational Leadership and Brand Management - a case of the automotive industry. Bouvain, Petra (Author); Quazi, Ali (Author). 2009. Barcelona : EABIS.

Research output: Non-textual formPerformance

TY - ADVS

T1 - Failures in Organisational Leadership and Brand Management - a case of the automotive industry

AU - Bouvain, Petra

AU - Quazi, Ali

PY - 2009

Y1 - 2009

M3 - Performance

PB - EABIS

CY - Barcelona

ER -