For the entrepreneur, or entrepreneurial organisation, the shortest distance between two points is the parabolic scramble

For the entrepreneur, or entrepreneurial organisation, a research project utilising an exploratory case study, reveals that the shortest distance between two points is a framework entitled the parabolic scramble. Through the methodology of action learning action research (ALAR) assisted by a grounded approach an adaptive and anticipatory framework emerges, that enables a re-interpretation of the unknown in the context of entrepreneurial endeavour. For the entrepreneur or organisation that operates entrepreneurially to contextualise uncertainty, utilising the parabolic scramble framework, is as a normal or new normal phenomenon. Developed from a study of an independent screen production company (the exploratory company) the research is based on the entrepreneurial foundations of the resource-based-view of the firm, as adjunct to Edith Penrose’s pioneering investigations of tangible and intangible assets of the firm. The parabolic scramble informed by this defined Penrosian resource-based-view of the firm perspective performed multi-dimensionally in terms of a nimble, non-static and responsive device and is used to demonstrate and explain how the exploratory company developed from a regional start-up position to engage nationally and internationally with markets. The research demonstrates how perception plays an important part in determining how we interpret our environment entrepreneurially and the shortest distance between two points.