Fostering innovative cultures in sport: Leadership, innovation and change

James Skinner, Aaron C.T. Smith, Steve Swanson

Research output: Book/ReportBookpeer-review

14 Citations (Scopus)


Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

Original languageEnglish
Place of PublicationUnited Kingdom
PublisherPalgrave Macmillan
Number of pages278
ISBN (Electronic)9783319786223
ISBN (Print)9783319786216
Publication statusPublished - 8 Jun 2018
Externally publishedYes


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