Fostering innovative cultures in sport: Leadership, innovation and change

James Skinner; Aaron C.T. Smith; Steve Swanson

doi:10.1007/978-3-319-78622-3

Fostering innovative cultures in sport: Leadership, innovation and change

James Skinner, Aaron C.T. Smith, Steve Swanson

Research output: Book/Report › Book › peer-review

17 Citations (Scopus)

Abstract

Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.

Original language	English
Place of Publication	United Kingdom
Publisher	Palgrave Macmillan
Number of pages	278
ISBN (Electronic)	9783319786223
ISBN (Print)	9783319786216
DOIs	https://doi.org/10.1007/978-3-319-78622-3
Publication status	Published - 8 Jun 2018
Externally published	Yes

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10.1007/978-3-319-78622-3

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Fostering innovative cultures in sport: Leadership, innovation and change

Abstract

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