From Lord of the Rings to Crocodile Dundee – franchising Australian culture?

Research output: Contribution to Newspaper/Magazine/BulletinArticle

45 Downloads (Pure)


Are we going to see an Amazon or Apple remake of Crocodile Dundee, Blinky Bill, The Magic Pudding, The Castle or Picnic at Hanging Rock? Should we restrict overseas exploitation of such icons of Australian identity? Should we not bother, on the basis that Australian content doesn’t work in Mumbai or Belgrade or Boston?

This week has seen controversy over Amazon’s plan for a Lord of the Rings series, feeding what it hopes is an insatiable appetite for hobbits. It’s part of Amazon chief executive Steve Bezos’s ambition to offer a global one-stop shop for culture and other consumables. Amazon aims to be a universal service provider in a landscape where broadcast tv, cable tv and traditional retailers wither and die.
Original languageEnglish
Number of pages5
Specialist publicationThe Conversation
PublisherThe Conversation Paperpress
Publication statusPublished - 17 Nov 2017


Dive into the research topics of 'From Lord of the Rings to Crocodile Dundee – franchising Australian culture?'. Together they form a unique fingerprint.

Cite this