Games and entertainment software

John Banks, Stuart Cunningham

Research output: A Conference proceeding or a Chapter in BookChapterpeer-review

4 Citations (Scopus)


Games and the broader interactive entertainment industry are the major ‘born global/born digital’ creative industry. The videogame industry (formally referred to as interactive entertainment) is the economic sector that develops, markets and sells videogames to millions of people worldwide. There are over 11 countries with revenues of over $1 billion. This number was expected to grow 9.1 per cent annually to $48.9 in 2011 and $68 billion in 2012, making it the fastest-growing component of the international media sector (Scanlon, 2007; Caron, 2008).
Original languageEnglish
Title of host publicationHandbook on the digital creative economy
EditorsR Towse, C Handke
Place of PublicationUnited Kingdom
PublisherEdward Elgar Publishing
Number of pages12
ISBN (Print)9781781004869
Publication statusPublished - 2013
Externally publishedYes


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