Government role and sustainable technology adoption behaviours

Fauzan Abu Bakar, Majharul Talukder, Irfan Khan, Emdad Haque

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


This research examines the role of government assistance as a novel dimension concerning the adoption of sustainable technologies in the context of SMEs operating in Malaysia. This dimension stems from the fact that in many transitional economies, private sector organizations encounter resource constraints that act as a significant barrier to adopt technological innovation. Data was collected from 263 SMEs in Malaysia. PLS-SEM was used to analyze the data and the results indicated a good model fit. It was found that government policies, government subsidies, organizational attitudes and organizational ethics are critical determinants of Malaysian SMEs’ sustainable technology adoption behaviours. The proposed theoretical framework uncovers a new set of determinants and addresses a significant lacuna in the contemporary literature concerning the government-driven adoption of sustainable technologies.
Original languageEnglish
Title of host publicationANZMAC 2019 - Winds of Change
EditorsJames E Richard, Djavlonbek Kadirov
Place of PublicationNew Zealand
Number of pages3
Publication statusPublished - 2019
EventAustralian and New Zealand Marketing Academy Conference 2019: Winds of Change - University of Wellington, Wellington, New Zealand
Duration: 2 Dec 20194 Dec 2019

Publication series

NameANZMAC Conference Proceedings
ISSN (Print)1447-3275


ConferenceAustralian and New Zealand Marketing Academy Conference 2019
Abbreviated titleANZMAC 2019
Country/TerritoryNew Zealand
Internet address


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