Green environmental marketing strategy and small business performance

Gabriel Ogunmokun, Daniel Tripolitano, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publication2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings
EditorsGabriel Ogunmokun, Rony Gabbay, Janelle Rose
Place of PublicationPerth
PublisherAcademy of World business
Pages1-1
Number of pages1
ISBN (Print)9780975227211
Publication statusPublished - 2006
Externally publishedYes
Event2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21 century - Paris, Paris, France
Duration: 10 Jul 200613 Jul 2006
http://academyofworldbusiness.com/wp/conferences/2006-france/

Conference

Conference2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
CountryFrance
CityParis
Period10/07/0613/07/06
OtherTo be efficient, effective and competitive in this era of globalization, managers need to acquire and utilize multi-dimensional skills that are essential for managing and marketing business across borders. The Academy of World Business, Marketing and Management Development (AWBMAMD) aims to share research knowledge that exists in the world in various functional areas of business through double blind review conference papers and publications.

Manuscripts for the 2nd Biennial 2006 AWBMAMD conference are invited in terms of competitive papers, case studies, research in progress, special sessions and doctoral research papers in any of the 42 track areas which include marketing, management, finance, accounting, human resource management, organizational behaviour, information technology and systems, foreign direct investment, e-business, e-commerce, e-marketing, economics, tourism and hospitality, transportations, health care, entrepreneurship, business law, international law, leadership style, computer engineering, privatisation, etc.
Internet address

Cite this

Ogunmokun, G., Tripolitano, D., & Quazi, A. (2006). Green environmental marketing strategy and small business performance. In G. Ogunmokun, R. Gabbay, & J. Rose (Eds.), 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings (pp. 1-1). Perth: Academy of World business.
Ogunmokun, Gabriel ; Tripolitano, Daniel ; Quazi, Ali. / Green environmental marketing strategy and small business performance. 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings. editor / Gabriel Ogunmokun ; Rony Gabbay ; Janelle Rose. Perth : Academy of World business, 2006. pp. 1-1
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Ogunmokun, G, Tripolitano, D & Quazi, A 2006, Green environmental marketing strategy and small business performance. in G Ogunmokun, R Gabbay & J Rose (eds), 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings. Academy of World business, Perth, pp. 1-1, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, Paris, France, 10/07/06.

Green environmental marketing strategy and small business performance. / Ogunmokun, Gabriel; Tripolitano, Daniel; Quazi, Ali.

2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings. ed. / Gabriel Ogunmokun; Rony Gabbay; Janelle Rose. Perth : Academy of World business, 2006. p. 1-1.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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AU - Tripolitano, Daniel

AU - Quazi, Ali

PY - 2006

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M3 - Conference contribution

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BT - 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings

A2 - Ogunmokun, Gabriel

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A2 - Rose, Janelle

PB - Academy of World business

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Ogunmokun G, Tripolitano D, Quazi A. Green environmental marketing strategy and small business performance. In Ogunmokun G, Gabbay R, Rose J, editors, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Conference Proceedings. Perth: Academy of World business. 2006. p. 1-1