Health communication: A Social Practice Approach

Olaf Werder, Kate Holland

Research output: A Conference proceeding or a Chapter in BookEntry for encyclopedia/dictionarypeer-review


The study and practice of communication processes and strategies that play a crucial role for community dialogue and active participation in mutual health maintenance or improvement.

Introduction: Health Communication
Health communication is generally defined as the study and practice of communication processes and strategies that serve to improve health outcomes via information sharing and education (CDC, 2011; Schiavo, 2007). Since communication can take many forms, health communication is in principle open to a host of theories, models, and strategies to examine phenomena but also debates and critiques about best approaches and precise objectives to achieve better health.

By and large, the field of communication explores, on the one side, symbols and channels of communication processes and, on the other, the reception and..
Original languageEnglish
Title of host publicationPalgrave Encyclopedia of the Health Humanities
EditorsPaul Crawford, Paul Kadetz
PublisherPalgrave Macmillan Cham
Number of pages13
ISBN (Electronic)9783030268251
Publication statusE-pub ahead of print - 9 Nov 2023


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