How do Marketing Graduates Compare to Other graduates? - A Study of Employers' Perceptions of Australian Marketing Graduates

Australian Universities strive to provide students with a set of skills that are useful to employers. The Department of Education, Science and Training (DEST) have established a set of guidelines required by all graduates in Australia, however these are generic skills, required by graduates regardless of the degree undertaken. Sixty-three organisations were surveyed to determine the skills they rank as important and how marketing graduates measure up compared to graduates of other disciplines. Overall it was apparent that university studies did not sufficiently prepare students for work within organisations. There is some good news however – employers ranked communication skills as the most important skill for marketing graduates, and also rated marketing graduates as high on this skill