How do Marketing Graduates Compare to Other graduates? - A Study of Employers' Perceptions of Australian Marketing Graduates

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

Australian Universities strive to provide students with a set of skills that are useful to employers. The Department of Education, Science and Training (DEST) have established a set of guidelines required by all graduates in Australia, however these are generic skills, required by graduates regardless of the degree undertaken. Sixty-three organisations were surveyed to determine the skills they rank as important and how marketing graduates measure up compared to graduates of other disciplines. Overall it was apparent that university studies did not sufficiently prepare students for work within organisations. There is some good news however – employers ranked communication skills as the most important skill for marketing graduates, and also rated marketing graduates as high on this skill
Original languageEnglish
Title of host publicationANZMAC Conference Proceedings 2004
EditorsJim Wiley
Place of PublicationNew Zealand
PublisherVictoria University of Wellington
Pages1-6
Number of pages6
ISBN (Print)475222151
Publication statusPublished - 2004
EventANZMAC Annual Conference 2004 - Wellington, New Zealand
Duration: 30 Nov 20041 Dec 2004

Conference

ConferenceANZMAC Annual Conference 2004
CountryNew Zealand
CityWellington
Period30/11/041/12/04

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