Abstract
If you think memes are simply online images of cute cats and celebrities with funny captions, then you might be surprised to learn that they can have a more sinister function. Our research shows that memes form part of a highly sophisticated strategy to spread and monetise health disinformation. Memes may appear trivial, but they should be taken seriously. Dismissing them as harmless jokes is to grossly underestimate their influence – and bolsters their power to spread potentially harmful health messages.
| Original language | English |
|---|---|
| Pages | 1-4 |
| Number of pages | 4 |
| Specialist publication | The Conversation |
| Publication status | Published - 13 Feb 2024 |
