How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail

Fanke PENG, Alessandra Vecchi, Mouhannad Al -Sayegh

Research output: A Conference proceeding or a Chapter in BookChapter

Abstract

This chapter aims to open a dialogue on the importance and influence of sizing technology and fashion metadata on fashion e-commerce, especially the use of body metadata and garment metadata. It describes the e-Size project, its objectives, its contribution to specific innovation areas, the methodological approach adopted, as well as presenting the results of an exploratory survey administered to a convenience sample of customers in the attempt to assess the potential validity of the use of sizing software applications amongst fashion retailers. The chapter consists of six sections. The first section outlines the opportunities and challenges for online fashion retailers, the second and third sections analyze fashion metadata (What & How) and Size Technologies for Online Fashion Retail, the fourth section describes the methodology adopted. While the fifth section highlights the preliminary findings of the research, the final section illustrates the conclusion, their limitations and directions for further research
Original languageEnglish
Title of host publicationHandbook of Research on Global Fashion Management and Merchandising
EditorsChitra Buckley, Alessandra Vecchi
Place of PublicationPennsylvania
PublisherIGI Global
Chapter11
Pages261-279
ISBN (Electronic)9781522501114
ISBN (Print)9781522501107
DOIs
Publication statusPublished - 2016

Fingerprint

User experience
Sizing
Retail
Metadata
Retailers
Methodology
Electronic commerce
Software
Innovation

Cite this

PENG, F., Vecchi, A., & Al -Sayegh, M. (2016). How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. In C. Buckley, & A. Vecchi (Eds.), Handbook of Research on Global Fashion Management and Merchandising (pp. 261-279). Pennsylvania: IGI Global. https://doi.org/10.4018/978-1-5225-0110-7.ch011
PENG, Fanke ; Vecchi, Alessandra ; Al -Sayegh, Mouhannad. / How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. Handbook of Research on Global Fashion Management and Merchandising. editor / Chitra Buckley ; Alessandra Vecchi. Pennsylvania : IGI Global, 2016. pp. 261-279
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PENG, F, Vecchi, A & Al -Sayegh, M 2016, How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. in C Buckley & A Vecchi (eds), Handbook of Research on Global Fashion Management and Merchandising. IGI Global, Pennsylvania, pp. 261-279. https://doi.org/10.4018/978-1-5225-0110-7.ch011

How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. / PENG, Fanke; Vecchi, Alessandra ; Al -Sayegh, Mouhannad.

Handbook of Research on Global Fashion Management and Merchandising. ed. / Chitra Buckley; Alessandra Vecchi. Pennsylvania : IGI Global, 2016. p. 261-279.

Research output: A Conference proceeding or a Chapter in BookChapter

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PENG F, Vecchi A, Al -Sayegh M. How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. In Buckley C, Vecchi A, editors, Handbook of Research on Global Fashion Management and Merchandising. Pennsylvania: IGI Global. 2016. p. 261-279 https://doi.org/10.4018/978-1-5225-0110-7.ch011