Abstract
| Original language | English |
|---|---|
| Title of host publication | ANZMAC Conference Proceedings 2004 |
| Editors | Jim Wiley |
| Place of Publication | New Zealand |
| Publisher | Victoria University of Wellington |
| Pages | 1-6 |
| Number of pages | 6 |
| ISBN (Print) | 475222151 |
| Publication status | Published - 2004 |
| Event | ANZMAC Annual Conference 2004 - Wellington, New Zealand Duration: 30 Nov 2004 → 1 Dec 2004 |
Conference
| Conference | ANZMAC Annual Conference 2004 |
|---|---|
| Country | New Zealand |
| City | Wellington |
| Period | 30/11/04 → 1/12/04 |
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Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience. / Hughes, Raechel; Hughes, Andrew.
ANZMAC Conference Proceedings 2004. ed. / Jim Wiley. New Zealand : Victoria University of Wellington, 2004. p. 1-6.Research output: A Conference proceeding or a Chapter in Book › Conference contribution
TY - GEN
T1 - Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience
AU - Hughes, Raechel
AU - Hughes, Andrew
PY - 2004
Y1 - 2004
N2 - With the increased use of organisations using the internet to promotion themselves, a number of implications arise, particularly when aiming for a global market. This paper discusses how organisations are using the internet globally and discusses marketing, societal and practical implications of doing so. The paper discusses the use of IMC in an international context and issues with innovation adoption, in addition to discussing how an understanding of a global market is necessary. Factors such as global internet adoption, and societal factors driving the increased use of web sites internationally are discussed. This literature review concludes with some areas for further research.
AB - With the increased use of organisations using the internet to promotion themselves, a number of implications arise, particularly when aiming for a global market. This paper discusses how organisations are using the internet globally and discusses marketing, societal and practical implications of doing so. The paper discusses the use of IMC in an international context and issues with innovation adoption, in addition to discussing how an understanding of a global market is necessary. Factors such as global internet adoption, and societal factors driving the increased use of web sites internationally are discussed. This literature review concludes with some areas for further research.
M3 - Conference contribution
SN - 475222151
SP - 1
EP - 6
BT - ANZMAC Conference Proceedings 2004
A2 - Wiley, Jim
PB - Victoria University of Wellington
CY - New Zealand
ER -