Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience

Raechel Hughes, Andrew Hughes

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

With the increased use of organisations using the internet to promotion themselves, a number of implications arise, particularly when aiming for a global market. This paper discusses how organisations are using the internet globally and discusses marketing, societal and practical implications of doing so. The paper discusses the use of IMC in an international context and issues with innovation adoption, in addition to discussing how an understanding of a global market is necessary. Factors such as global internet adoption, and societal factors driving the increased use of web sites internationally are discussed. This literature review concludes with some areas for further research.
Original languageEnglish
Title of host publicationANZMAC Conference Proceedings 2004
EditorsJim Wiley
Place of PublicationNew Zealand
PublisherVictoria University of Wellington
Pages1-6
Number of pages6
ISBN (Print)475222151
Publication statusPublished - 2004
EventANZMAC Annual Conference 2004 - Wellington, New Zealand
Duration: 30 Nov 20041 Dec 2004

Conference

ConferenceANZMAC Annual Conference 2004
CountryNew Zealand
CityWellington
Period30/11/041/12/04

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