'I'm searching for solutions': why are obese individuals turning to the Internet for help and support with 'being fat'?

Sophie Lewis, Samantha Thomas, Warwick Blood, David Castle, Jim Hyde, Paul Komesaroff

    Research output: Contribution to journalArticlepeer-review

    47 Citations (Scopus)
    77 Downloads (Pure)

    Abstract

    Introduction  This study explores what types of information obese individuals search for on the Internet, their motivations for seeking information and how they apply it in their daily lives.

    Method  In-depth telephone interviews with an Australian community sample of 142 individuals with a BMI ≥ 30 were conducted. Theoretical, purposive and strategic samplings were employed. Data were analysed using a constant comparative method.

    Results  Of the 142 individuals who participated in the study, 111 (78%) searched for information about weight loss or obesity. Of these, about three quarters searched for weight loss solutions. The higher the individual’s weight, the more they appeared to search for weight loss solutions. Participants also searched for information about health risks associated with obesity (n = 28), how to prevent poor health outcomes (n = 30) and for peer support forums with other obese individuals (n = 25). Whilst participants visited a range of websites, including government-sponsored sites, community groups and weight loss companies, they overwhelmingly acted upon the advice given on commercial diet websites. However, safe, non-judgemental spaces such as the Fatosphere (online fat acceptance community) provided much needed solidarity and support.

    Conclusions  The Internet provides a convenient source of support and information for obese individuals. However, many turn to the same unsuccessful solutions online (e.g. fad dieting) they turn to in the community. Government and community organisations could draw upon some lessons learned in other consumer-driven online spaces (e.g. the Fatosphere) to provide supportive environments for obese individuals that resonate with their health and social experiences, and address their needs
    Original languageEnglish
    Pages (from-to)339-350
    Number of pages12
    JournalHealth Expectations
    Volume14
    Issue number4
    DOIs
    Publication statusPublished - 2011

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