Impact of gambling warning messages on advertising perceptions

Raechel JOHNS, Naomi DALE, Lubna ALAM, Byron KEATING

Research output: Book/ReportCommissioned report

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Abstract

This report provides a summary of the results from three linked studies relating to gambling advertising and warning messages. The aim of this research was to address the following three research questions: Study 1. How are legislative interventions used in different jurisdictions of Australia? Study 2. What are the different communication strategies employed by gambling advertisers? Study 3. How does the use of warning messages impact on perceptions and response to gambling advertisements?
Original languageEnglish
Place of PublicationMelbourne, Australia
PublisherVictorian Responsible Gambling Foundation
Number of pages73
Publication statusPublished - 2017

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Cite this

JOHNS, R., DALE, N., ALAM, L., & KEATING, B. (2017). Impact of gambling warning messages on advertising perceptions. Melbourne, Australia: Victorian Responsible Gambling Foundation.
JOHNS, Raechel ; DALE, Naomi ; ALAM, Lubna ; KEATING, Byron. / Impact of gambling warning messages on advertising perceptions. Melbourne, Australia : Victorian Responsible Gambling Foundation, 2017. 73 p.
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JOHNS, R, DALE, N, ALAM, L & KEATING, B 2017, Impact of gambling warning messages on advertising perceptions. Victorian Responsible Gambling Foundation, Melbourne, Australia.

Impact of gambling warning messages on advertising perceptions. / JOHNS, Raechel; DALE, Naomi; ALAM, Lubna; KEATING, Byron.

Melbourne, Australia : Victorian Responsible Gambling Foundation, 2017. 73 p.

Research output: Book/ReportCommissioned report

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T1 - Impact of gambling warning messages on advertising perceptions

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AB - This report provides a summary of the results from three linked studies relating to gambling advertising and warning messages. The aim of this research was to address the following three research questions: Study 1. How are legislative interventions used in different jurisdictions of Australia? Study 2. What are the different communication strategies employed by gambling advertisers? Study 3. How does the use of warning messages impact on perceptions and response to gambling advertisements?

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PB - Victorian Responsible Gambling Foundation

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JOHNS R, DALE N, ALAM L, KEATING B. Impact of gambling warning messages on advertising perceptions. Melbourne, Australia: Victorian Responsible Gambling Foundation, 2017. 73 p.