Inclusive community development—the One Village One Product Program in Pakistan

Seemab Khalid, Tahmina Rashid

Research output: Contribution to journalArticlepeer-review


The OVOP concept is a unique approach to local
development. Introduced during the 1980s in Oita, Japan,
OVOP became a successful regional economic programme
due to its approaches in transforming local products into
competitive products in local, national, as well as global
markets. This movement has been an effective tool in
improving the welfare of rural people, village economic
dynamism, local income, and social solidarity by creating
unique and value-added products. The OVOP approach has
been popular among developing countries due to its
potential to reverse rural economic decay and rebuild rural
community spirit (Igusa 2008).
Original languageEnglish
Pages (from-to)90-95
Number of pages6
JournalDevelopment Bulletin
Publication statusPublished - 2019


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