Increasing online participation in an Electronic Marketing Class

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy Conference, ANZMAC 2003
EditorsDr Rachel Kennedy
Place of PublicationAustralia
PublisherUniversity of South Australia
Pages1791-1797
Number of pages7
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralia New Zealand Marketing Academy Conference, University of South Australia - Adelaide, Australia
Duration: 1 Dec 20033 Dec 2003

Conference

ConferenceAustralia New Zealand Marketing Academy Conference, University of South Australia
CountryAustralia
CityAdelaide
Period1/12/033/12/03

Cite this

Hughes, R. (2003). Increasing online participation in an Electronic Marketing Class. In D. R. Kennedy (Ed.), Australia New Zealand Marketing Academy Conference, ANZMAC 2003 (pp. 1791-1797). University of South Australia. http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/papers/OL16_hughesr.pdf