@inbook{ac098b71cfc04e87b11b485950757b61,
title = "Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand",
abstract = "As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.",
author = "Raechel JOHNS",
year = "2016",
language = "English",
isbn = "9781522500100",
series = "Advances in Human and Social Aspects of Technology (AHSAT)",
publisher = "IGI Global",
pages = "112--124",
editor = "Rebecca English and Raechel Johns",
booktitle = "Gender Considerations in Online Consumption Behavior and Internet Use",
}