Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand

Research output: A Conference proceeding or a Chapter in BookChapter

Abstract

As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.
Original languageEnglish
Title of host publicationGender Considerations in Online Consumption Behavior and Internet Use
EditorsRebecca English, Raechel Johns
Place of PublicationHershey, United States
PublisherIGI Global
Chapter8
Pages112-124
Number of pages13
ISBN (Electronic)9781522500117
ISBN (Print)9781522500100
Publication statusPublished - 2016

Publication series

NameAdvances in Human and Social Aspects of Technology (AHSAT)
PublisherIGI Global
ISSN (Print)2328-1316
ISSN (Electronic)2328-1324

Fingerprint

Intangibles
Value co-creation
Social media

Cite this

JOHNS, R. (2016). Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand. In R. English, & R. Johns (Eds.), Gender Considerations in Online Consumption Behavior and Internet Use (pp. 112-124). (Advances in Human and Social Aspects of Technology (AHSAT)). Hershey, United States: IGI Global.
JOHNS, Raechel. / Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand. Gender Considerations in Online Consumption Behavior and Internet Use. editor / Rebecca English ; Raechel Johns. Hershey, United States : IGI Global, 2016. pp. 112-124 (Advances in Human and Social Aspects of Technology (AHSAT)).
@inbook{ac098b71cfc04e87b11b485950757b61,
title = "Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand",
abstract = "As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.",
author = "Raechel JOHNS",
year = "2016",
language = "English",
isbn = "9781522500100",
series = "Advances in Human and Social Aspects of Technology (AHSAT)",
publisher = "IGI Global",
pages = "112--124",
editor = "Rebecca English and Raechel Johns",
booktitle = "Gender Considerations in Online Consumption Behavior and Internet Use",

}

JOHNS, R 2016, Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand. in R English & R Johns (eds), Gender Considerations in Online Consumption Behavior and Internet Use. Advances in Human and Social Aspects of Technology (AHSAT), IGI Global, Hershey, United States, pp. 112-124.

Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand. / JOHNS, Raechel.

Gender Considerations in Online Consumption Behavior and Internet Use. ed. / Rebecca English; Raechel Johns. Hershey, United States : IGI Global, 2016. p. 112-124 (Advances in Human and Social Aspects of Technology (AHSAT)).

Research output: A Conference proceeding or a Chapter in BookChapter

TY - CHAP

T1 - Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand

AU - JOHNS, Raechel

PY - 2016

Y1 - 2016

N2 - As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.

AB - As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.

M3 - Chapter

SN - 9781522500100

T3 - Advances in Human and Social Aspects of Technology (AHSAT)

SP - 112

EP - 124

BT - Gender Considerations in Online Consumption Behavior and Internet Use

A2 - English, Rebecca

A2 - Johns, Raechel

PB - IGI Global

CY - Hershey, United States

ER -

JOHNS R. Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand. In English R, Johns R, editors, Gender Considerations in Online Consumption Behavior and Internet Use. Hershey, United States: IGI Global. 2016. p. 112-124. (Advances in Human and Social Aspects of Technology (AHSAT)).