As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.
|Title of host publication||Gender Considerations in Online Consumption Behavior and Internet Use|
|Editors||Rebecca English, Raechel Johns|
|Place of Publication||Hershey, United States|
|Number of pages||13|
|Publication status||Published - 2016|
|Name||Advances in Human and Social Aspects of Technology (AHSAT)|
JOHNS, R. (2016). Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand. In R. English, & R. Johns (Eds.), Gender Considerations in Online Consumption Behavior and Internet Use (pp. 112-124). (Advances in Human and Social Aspects of Technology (AHSAT)). Hershey, United States: IGI Global.