Increasing Value of a Tangible Product through Intangible Attributes: Value Co-Creation and Brand

Research output: A Conference proceeding or a Chapter in BookChapter

Abstract

As researchers seek to understand value co-creation in more detail, it is essential to explore both tangible and intangible products in more depth. This case study provides an understanding of the intangible value created with a tangible product. The Thermomix is a high-end multi-purpose cooking device and through social media, communities of users have increased the value of the device. This article argues that value can be created through the intangible offerings, even when a physical product exists.
Original languageEnglish
Title of host publicationGender Considerations in Online Consumption Behavior and Internet Use
EditorsRebecca English, Raechel Johns
Place of PublicationHershey, United States
PublisherIGI Global
Chapter8
Pages112-124
Number of pages13
ISBN (Electronic)9781522500117
ISBN (Print)9781522500100
Publication statusPublished - 2016

Publication series

NameAdvances in Human and Social Aspects of Technology (AHSAT)
PublisherIGI Global
ISSN (Print)2328-1316
ISSN (Electronic)2328-1324

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