Influences of Moral Virtues and Confucianism on e-Business Entrepreneurs: An Exploratory Study in Singapore


Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review


Many small e-businesses targeting Internet consumer markets operate in an increasingly competitive environment. The struggle faced by business owners striving to stay sustainable while abiding by moral principles constitutes a critical issue in business ethics. The purpose of this study is to explore the influences of moral virtues and Confucian ethics on small ebusiness entrepreneurs and their practice. Through in-depth interviews, fourteen online sellers in Singapore shared seven principles which impact the ways they mange a business, namely integrity, fairness, justice, reciprocity, generosity, authenticity and accountability. Not denying the need for business profitability, these entrepreneurs emphasize the importance of adopting moral principles towards fostering long-lasting relationships with their customers. Although not explicitly mentioned, some Confucian values such as reciprocity, righteousness, benevolence and social relationship still emerged, implying the presence of scant influence of Confucian ethics on Singapore Chinese e-sellers.
Original languageEnglish
Title of host publicationPACIS 2015 Proceedings
EditorsAtreyi Kankanhalli, Andrew Burton Jones, Thompson Teo
Place of PublicationOnline
PublisherPACIS 2015 organisers
Number of pages17
Publication statusPublished - 2015
EventPacific Asia Conference on Information Systems 2015 - Marina Bay Sands, Marina Bay Sands, Singapore
Duration: 5 Jul 20159 Jul 2015 (Conference website)


ConferencePacific Asia Conference on Information Systems 2015
Abbreviated titlePACIS 2015
CityMarina Bay Sands
OtherThe 19th Pacific Asia Conference on Information Systems (PACIS 2015) will be held at Singapore, after the successful series of PACIS since 1993. PACIS provides a forum for researchers and practitioners working on all aspects of Information Systems. The prime purpose of the PACIS is to enable regional and international Information Systems researchers and practitioners to meet in an annual forum that maximizes the opportunity for quality information exchange
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