Information technology and relationship marketing in an inter-firm context: implications for research

Raechel Johns, David Low, Deborah Blackman

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC Conference Proceedings
EditorsDr Dewi Tojib
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy
Pages1-9
Number of pages9
Volume1
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Monash University, Melbourne, Australia
Duration: 30 Nov 20092 Dec 2009
http://anzmac2009.org/

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2009
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne
Period30/11/092/12/09
Internet address

Cite this

Johns, R., Low, D., & Blackman, D. (2009). Information technology and relationship marketing in an inter-firm context: implications for research. In D. D. Tojib (Ed.), ANZMAC Conference Proceedings (Vol. 1, pp. 1-9). Melbourne: Australian and New Zealand Marketing Academy.
Johns, Raechel ; Low, David ; Blackman, Deborah. / Information technology and relationship marketing in an inter-firm context: implications for research. ANZMAC Conference Proceedings. editor / Dr Dewi Tojib. Vol. 1 Melbourne : Australian and New Zealand Marketing Academy, 2009. pp. 1-9
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Johns, R, Low, D & Blackman, D 2009, Information technology and relationship marketing in an inter-firm context: implications for research. in DD Tojib (ed.), ANZMAC Conference Proceedings. vol. 1, Australian and New Zealand Marketing Academy, Melbourne, pp. 1-9, Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009, Melbourne, Australia, 30/11/09.

Information technology and relationship marketing in an inter-firm context: implications for research. / Johns, Raechel; Low, David; Blackman, Deborah.

ANZMAC Conference Proceedings. ed. / Dr Dewi Tojib. Vol. 1 Melbourne : Australian and New Zealand Marketing Academy, 2009. p. 1-9.

Research output: A Conference proceeding or a Chapter in BookConference contribution

TY - GEN

T1 - Information technology and relationship marketing in an inter-firm context: implications for research

AU - Johns, Raechel

AU - Low, David

AU - Blackman, Deborah

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 1 86308 158 5

VL - 1

SP - 1

EP - 9

BT - ANZMAC Conference Proceedings

A2 - Tojib, Dr Dewi

PB - Australian and New Zealand Marketing Academy

CY - Melbourne

ER -

Johns R, Low D, Blackman D. Information technology and relationship marketing in an inter-firm context: implications for research. In Tojib DD, editor, ANZMAC Conference Proceedings. Vol. 1. Melbourne: Australian and New Zealand Marketing Academy. 2009. p. 1-9