Information technology and relationship marketing in an inter-firm context: implications for research

Raechel Johns, David Low, Deborah Blackman

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationANZMAC Conference Proceedings
EditorsDr Dewi Tojib
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy
Pages1-9
Number of pages9
Volume1
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Monash University, Melbourne, Australia
Duration: 30 Nov 20092 Dec 2009
http://anzmac2009.org/

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2009
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne
Period30/11/092/12/09
Internet address

Cite this

Johns, R., Low, D., & Blackman, D. (2009). Information technology and relationship marketing in an inter-firm context: implications for research. In D. D. Tojib (Ed.), ANZMAC Conference Proceedings (Vol. 1, pp. 1-9). Melbourne: Australian and New Zealand Marketing Academy.