Information technology and relationship marketing in an inter-firm context: implications for research

Raechel Johns, David Low, Deborah Blackman

Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

Original languageEnglish
Title of host publicationANZMAC Conference Proceedings
EditorsDr Dewi Tojib
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy
Pages1-9
Number of pages9
Volume1
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Monash University, Melbourne, Australia
Duration: 30 Nov 20092 Dec 2009
http://anzmac2009.org/

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference (ANZMAC) 2009
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne
Period30/11/092/12/09
Internet address

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