Information technology and relationship marketing in an inter-firm context: implications for research

Raechel Johns, David Low, Deborah Blackman

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

Original language	English
Title of host publication	ANZMAC Conference Proceedings
Editors	Dr Dewi Tojib
Place of Publication	Melbourne
Publisher	Australian and New Zealand Marketing Academy
Pages	1-9
Number of pages	9
Volume	1
ISBN (Print)	1 86308 158 5
Publication status	Published - 2009
Event	Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Monash University, Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009 http://anzmac2009.org/

Conference	Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009
Abbreviated title	ANZMAC 2009
Country/Territory	Australia
City	Melbourne
Period	30/11/09 → 2/12/09
Internet address	http://anzmac2009.org/

Access to Document

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title = "Information technology and relationship marketing in an inter-firm context: implications for research",

author = "Raechel Johns and David Low and Deborah Blackman",

year = "2009",

language = "English",

isbn = "1 86308 158 5",

volume = "1",

pages = "1--9",

editor = "Tojib, {Dr Dewi}",

booktitle = "ANZMAC Conference Proceedings",

publisher = "Australian and New Zealand Marketing Academy",

note = "Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009, ANZMAC 2009 ; Conference date: 30-11-2009 Through 02-12-2009",

url = "http://anzmac2009.org/",

}

Johns, R, Low, D & Blackman, D 2009, Information technology and relationship marketing in an inter-firm context: implications for research. in DD Tojib (ed.), ANZMAC Conference Proceedings. vol. 1, Australian and New Zealand Marketing Academy, Melbourne, pp. 1-9, Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009, Melbourne, Australia, 30/11/09. <http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-494.pdf>

ANZMAC Conference Proceedings. ed. / Dr Dewi Tojib. Vol. 1 Melbourne : Australian and New Zealand Marketing Academy, 2009. p. 1-9.

Research output: A Conference proceeding or a Chapter in Book › Conference contribution › peer-review

TY - GEN

T1 - Information technology and relationship marketing in an inter-firm context: implications for research

AU - Johns, Raechel

AU - Low, David

AU - Blackman, Deborah

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 1 86308 158 5

VL - 1

SP - 1

EP - 9

BT - ANZMAC Conference Proceedings

A2 - Tojib, Dr Dewi

PB - Australian and New Zealand Marketing Academy

CY - Melbourne

T2 - Australia and New Zealand Marketing Academy Conference (ANZMAC) 2009

Y2 - 30 November 2009 through 2 December 2009

ER -