Innovation Adoption and Online Services - A Case Study

Research output: A Conference proceeding or a Chapter in BookConference contribution

Abstract

The concept of innovation adoption explains how consumers adopt innovations and the diffusion of innovations through society. This is very much focused on viewing products as an innovation – in particular, physical goods. This paper examines some of the literature surrounding services marketing, and ultimately addresses innovative services. The paper focuses primarily on a case study of wotif.com – an organisation selling last minute accommodation deals online. Increasingly, technology is infiltrating the lives of average people. In order to understand how consumers adopt technologies in their lives, it is important to examine what drives consumers to using technology and others away from using technology, so that in marketing to consumers, we will be more likely to meet our customers’ needs
Original languageEnglish
Title of host publicationANZMAC 2005 Conference Proceedings
EditorsDr Sharon Purchase
Place of PublicationPerth, WA
PublisherANZMAC
Pages44-50
Number of pages7
ISBN (Print)0-646-45546-X
Publication statusPublished - 2005
EventANZMAC 2005 Conference, Broadening the Boundaries - Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceANZMAC 2005 Conference, Broadening the Boundaries
CountryAustralia
CityFremantle
Period5/12/057/12/05

Fingerprint

Innovation adoption
Online services
Innovation
Accommodation
Services marketing
Adoption of innovations
Customer needs
Diffusion of innovation
Marketing

Cite this

Johns, R. (2005). Innovation Adoption and Online Services - A Case Study. In D. S. Purchase (Ed.), ANZMAC 2005 Conference Proceedings (pp. 44-50). Perth, WA: ANZMAC.
Johns, Raechel. / Innovation Adoption and Online Services - A Case Study. ANZMAC 2005 Conference Proceedings. editor / Dr Sharon Purchase. Perth, WA : ANZMAC, 2005. pp. 44-50
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Johns, R 2005, Innovation Adoption and Online Services - A Case Study. in DS Purchase (ed.), ANZMAC 2005 Conference Proceedings. ANZMAC, Perth, WA, pp. 44-50, ANZMAC 2005 Conference, Broadening the Boundaries, Fremantle, Australia, 5/12/05.

Innovation Adoption and Online Services - A Case Study. / Johns, Raechel.

ANZMAC 2005 Conference Proceedings. ed. / Dr Sharon Purchase. Perth, WA : ANZMAC, 2005. p. 44-50.

Research output: A Conference proceeding or a Chapter in BookConference contribution

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Johns R. Innovation Adoption and Online Services - A Case Study. In Purchase DS, editor, ANZMAC 2005 Conference Proceedings. Perth, WA: ANZMAC. 2005. p. 44-50