Innovation in Tourism Firms

Anita Zehrer, Birgit Muskat, Matthias Muskat

    Research output: A Conference proceeding or a Chapter in BookChapterpeer-review


    The aim of this research was to identify the degree to which internal and external variables influence innovativeness. With this objective we address a significant gap in tourism research as, although the importance of innovation is widely recognized, open questions remain in terms of measurement for services and in particular for the tourism industry. With data from a comparative study of Australia, Germany, Austria and Switzerland we identify factors that enable innovation outputs and processes for tourism providers. We review the relevant literature and analyze quantitative data of survey respondents to our international questionnaire. Results determine those internal and external factors stimulating innovativeness and innovative behaviour.
    Original languageEnglish
    Title of host publicationCompetence-Based Innovation in Hospitality and Tourism
    EditorsHarald Pechlaner, Elisa Innerhofer
    Place of PublicationUnited Kingdom
    Number of pages14
    ISBN (Electronic)9780367606022
    ISBN (Print)9781472463968
    Publication statusPublished - 2016


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