The aim of this research was to identify the degree to which internal and external variables influence innovativeness. With this objective we address a significant gap in tourism research as, although the importance of innovation is widely recognized, open questions remain in terms of measurement for services and in particular for the tourism industry. With data from a comparative study of Australia, Germany, Austria and Switzerland we identify factors that enable innovation outputs and processes for tourism providers. We review the relevant literature and analyze quantitative data of survey respondents to our international questionnaire. Results determine those internal and external factors stimulating innovativeness and innovative behaviour.
|Title of host publication||Competence-Based Innovation in Hospitality and Tourism|
|Editors||Harald Pechlaner, Elisa Innerhofer|
|Place of Publication||United Kingdom|
|Number of pages||14|
|Publication status||Published - 2016|