Innovations and challenges in social media discourse analysis

Michele Zappavigna, Andrew S. Ross

Research output: Book/ReportBookpeer-review

Abstract

Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area. 

Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.

Original languageEnglish
Place of PublicationUnited Kingdom
PublisherTaylor & Francis
Number of pages202
Edition1
ISBN (Electronic)9781003257516
ISBN (Print)9781032190570, 9781003257516
DOIs
Publication statusE-pub ahead of print - 27 Dec 2024

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