@inproceedings{8ef91c2e18a94b19afd95f3936303251,
title = "Interaction of trust with transaction cost factors on foreign entry mode choice",
author = "Andrew Gilmore and Clare D'Souza and Ali Quazi",
year = "2010",
language = "English",
isbn = "9780473178208",
pages = "1--8",
booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'",
publisher = "University of Canterbury",
address = "New Zealand",
note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less ; Conference date: 29-11-2010 Through 01-12-2010",
}