Interaction of trust with transaction cost factors on foreign entry mode choice

Andrew Gilmore, Clare D'Souza, Ali Quazi

    Research output: A Conference proceeding or a Chapter in BookConference contributionpeer-review

    Original languageEnglish
    Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
    Place of PublicationChristchurch, New Zealand
    PublisherUniversity of Canterbury
    Pages1-8
    Number of pages8
    ISBN (Print)9780473178208
    Publication statusPublished - 2010
    EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
    Duration: 29 Nov 20101 Dec 2010

    Conference

    ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
    Country/TerritoryNew Zealand
    CityChristchurch
    Period29/11/101/12/10

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