Interaction of trust with transaction cost factors on foreign entry mode choice

Andrew Gilmore, Clare D'Souza, Ali Quazi

Research output: A Conference proceeding or a Chapter in BookConference contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
Place of PublicationChristchurch, New Zealand
PublisherUniversity of Canterbury
Pages1-8
Number of pages8
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less - Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - Doing More with Less
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10

Cite this

Gilmore, A., D'Souza, C., & Quazi, A. (2010). Interaction of trust with transaction cost factors on foreign entry mode choice. In Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less' (pp. 1-8). Christchurch, New Zealand: University of Canterbury.