TY - JOUR
T1 - International buyer behaviour-commitment relationship: An investigation of the empirical link in importing
AU - SALEH, Abu
AU - Yunus Ali, M.
AU - Julian, Craig C.
PY - 2014/4
Y1 - 2014/4
N2 - Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge, trust, communication, volatility and sustainable competitive advantage as the exogenous and endogenous variables with importer commitment as the dependent variable. The primary data was gathered from a survey of 224 commercial and industrial firms, headquartered in Bangladesh, coming from a wide cross section of industries. Statistical analysis was carried out using Structural Equation Modelling via AMOS. The study's key findings revealed that all exogenous/endogenous variables had a significant impact on importer commitment. That is, knowledge, trust, communication, volatility and sustainable competitive advantage had a significant direct impact on importer commitment. Additionally, cultural similarity, communication, volatility and supplier opportunism all had a significant indirect impact on importer commitment. This finding makes a significant contribution to the relational side of the RBV.
AB - Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge, trust, communication, volatility and sustainable competitive advantage as the exogenous and endogenous variables with importer commitment as the dependent variable. The primary data was gathered from a survey of 224 commercial and industrial firms, headquartered in Bangladesh, coming from a wide cross section of industries. Statistical analysis was carried out using Structural Equation Modelling via AMOS. The study's key findings revealed that all exogenous/endogenous variables had a significant impact on importer commitment. That is, knowledge, trust, communication, volatility and sustainable competitive advantage had a significant direct impact on importer commitment. Additionally, cultural similarity, communication, volatility and supplier opportunism all had a significant indirect impact on importer commitment. This finding makes a significant contribution to the relational side of the RBV.
KW - Antecedents
KW - Importer commitment
KW - Importer-exporter relationships
KW - RBV
KW - The relational view
UR - http://www.scopus.com/inward/record.url?scp=84894269604&partnerID=8YFLogxK
U2 - 10.1016/j.ibusrev.2013.06.009
DO - 10.1016/j.ibusrev.2013.06.009
M3 - Article
SN - 0969-5931
VL - 23
SP - 329
EP - 342
JO - International Business Review
JF - International Business Review
IS - 2
ER -