Internationalization and relationship marketing: an introduction

Morteza Khojastehpour; Raechel JOHNS

doi:10.1108/EBR-05-2013-0087

Internationalization and relationship marketing: an introduction

Morteza Khojastehpour, Raechel JOHNS

Management

Research output: Contribution to journal › Article

13 Citations (Scopus)

6 Downloads (Pure)

Abstract

This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.

Original language	English
Pages (from-to)	238-253
Number of pages	16
Journal	European Business Review
Volume	26
Issue number	3
DOIs	https://doi.org/10.1108/EBR-05-2013-0087
Publication status	Published - 2014

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Khojastehpour, M., & JOHNS, R. (2014). Internationalization and relationship marketing: an introduction. European Business Review, 26(3), 238-253. https://doi.org/10.1108/EBR-05-2013-0087

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