Internationalization and relationship marketing: an introduction

Morteza Khojastehpour; Raechel JOHNS

doi:10.1108/EBR-05-2013-0087

Internationalization and relationship marketing: an introduction

Morteza Khojastehpour, Raechel JOHNS

Management

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)

8 Downloads (Pure)

Abstract

This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.

Original language	English
Pages (from-to)	238-253
Number of pages	16
Journal	European Business Review
Volume	26
Issue number	3
DOIs	https://doi.org/10.1108/EBR-05-2013-0087
Publication status	Published - 2014

Access to Document

10.1108/EBR-05-2013-0087

ArticleAccepted author manuscript, 718 KB

Fingerprint Dive into the research topics of 'Internationalization and relationship marketing: an introduction'. Together they form a unique fingerprint.

Cite this

@article{ee7bae8b28d9427db48573c3c2a6f09c,

title = "Internationalization and relationship marketing: an introduction",

abstract = "This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.",

keywords = "Market entry, Internationalization, Relationship marketing, Psychic distance",

author = "Morteza Khojastehpour and Raechel JOHNS",

year = "2014",

doi = "10.1108/EBR-05-2013-0087",

language = "English",

volume = "26",

pages = "238--253",

journal = "European Business Review",

issn = "0953-1432",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - Internationalization and relationship marketing: an introduction

AU - Khojastehpour, Morteza

AU - JOHNS, Raechel

PY - 2014

Y1 - 2014

N2 - This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.

AB - This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.

KW - Market entry

KW - Internationalization

KW - Relationship marketing

KW - Psychic distance

U2 - 10.1108/EBR-05-2013-0087

DO - 10.1108/EBR-05-2013-0087

M3 - Article

VL - 26

SP - 238

EP - 253

JO - European Business Review

JF - European Business Review

SN - 0953-1432

IS - 3

ER -