Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 238-253 |
| Number of pages | 16 |
| Journal | European Business Review |
| Volume | 26 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2014 |
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Internationalization and relationship marketing: an introduction. / Khojastehpour, Morteza; JOHNS, Raechel.
In: European Business Review, Vol. 26, No. 3, 2014, p. 238-253.Research output: Contribution to journal › Article
TY - JOUR
T1 - Internationalization and relationship marketing: an introduction
AU - Khojastehpour, Morteza
AU - JOHNS, Raechel
PY - 2014
Y1 - 2014
N2 - This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.
AB - This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.
KW - Market entry
KW - Internationalization
KW - Relationship marketing
KW - Psychic distance
U2 - 10.1108/EBR-05-2013-0087
DO - 10.1108/EBR-05-2013-0087
M3 - Article
VL - 26
SP - 238
EP - 253
JO - European Business Review
JF - European Business Review
SN - 0953-1432
IS - 3
ER -