Internationalization and relationship marketing: an introduction

Morteza Khojastehpour, Raechel JOHNS

Research output: Contribution to journalArticle

10 Citations (Scopus)
2 Downloads (Pure)

Abstract

This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step.
Original languageEnglish
Pages (from-to)238-253
Number of pages16
JournalEuropean Business Review
Volume26
Issue number3
DOIs
Publication statusPublished - 2014

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Internationalization
Internationalization process

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keywords = "Market entry, Internationalization, Relationship marketing, Psychic distance",
author = "Morteza Khojastehpour and Raechel JOHNS",
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Internationalization and relationship marketing: an introduction. / Khojastehpour, Morteza; JOHNS, Raechel.

In: European Business Review, Vol. 26, No. 3, 2014, p. 238-253.

Research output: Contribution to journalArticle

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T1 - Internationalization and relationship marketing: an introduction

AU - Khojastehpour, Morteza

AU - JOHNS, Raechel

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KW - Market entry

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KW - Relationship marketing

KW - Psychic distance

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JF - European Business Review

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