Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media

Thilo Kunkel, Olan SCOTT, Anthony BEATON

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)415-423
    Number of pages8
    JournalInternational Journal of Sport Communication
    Volume9
    Issue number4
    DOIs
    Publication statusPublished - 12 Dec 2016

    Cite this

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    title = "Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media",
    keywords = "social media, branding, interview",
    author = "Thilo Kunkel and Olan SCOTT and Anthony BEATON",
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    Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media. / Kunkel, Thilo; SCOTT, Olan; BEATON, Anthony.

    In: International Journal of Sport Communication, Vol. 9, No. 4, 12.12.2016, p. 415-423.

    Research output: Contribution to journalArticle

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    AU - Kunkel, Thilo

    AU - SCOTT, Olan

    AU - BEATON, Anthony

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    Y1 - 2016/12/12

    KW - social media

    KW - branding

    KW - interview

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    DO - 10.1123/IJSC.2016-0085

    M3 - Article

    VL - 9

    SP - 415

    EP - 423

    JO - International Journal of Sport Communication

    JF - International Journal of Sport Communication

    SN - 1936-3907

    IS - 4

    ER -