Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media

Thilo Kunkel, Olan SCOTT, Anthony BEATON

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)415-423
    Number of pages8
    JournalInternational Journal of Sport Communication
    Volume9
    Issue number4
    DOIs
    Publication statusPublished - 12 Dec 2016

    Cite this