Interview with Michael Lahoud, professional soccer player: Lessons of personal athlete branding via social media

Thilo Kunkel, Olan SCOTT, Anthony BEATON

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	415-423
Number of pages	8
Journal	International Journal of Sport Communication
Volume	9
Issue number	4
DOIs	https://doi.org/10.1123/IJSC.2016-0085
Publication status	Published - 12 Dec 2016

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